
Soft2Bet, a prominent B2B turnkey solutions supplier in the European iGaming universe, has released its 2024 Soft2bet investigation. This detailed report delves into the financial progress, market expansion, and new product introduction of the company. It highlights strategic milestones of both the casino and the sportsbook divisions showing that EBITDA doubled, consolidated group revenues were matched and that regulated markets have been entered across Europe and beyond.
Growing throughout Europe and Beyond
For 2024, Soft2bet took its presence on the market to another level as it obtained numerous strategic licenses as well as important partnerships. Regional round-up:
- Ontario/Mexico: Obtained B2C licenses enabling direct access to consumers.
- Sweden: Secured 3 new B2C licenses to further build its Scandinavian footprint
- Greece and Romania: B2B licenses secured.
- United States: Made substantial progress towards launch in the United States market, with a strong emphasis on New Jersey, complementing its overall strategy for entering North America’s burgeoning iGaming sector.
- Spain: Obtained a general license for more games from Spain’s Directorate General for the Regulation of Gambling (DGOJ), which allows the deployment of its casino products in Spain.
In addition, Soft2Bet signed a pair of significant turnkey agreements in Mexico and Nigeria and agreed to its first MEGA deal with a major European operator, enhancing its influence in the industry.
In 2024, Soft2Bet’s financial performance remained on track. One of the highlights was the doubling in EBITDA year on year. The explosive growth is indicative of the company’s strategic expansion into regulated markets alongside the ongoing enhancement of its B2B solutions. With licenses in key markets, including Ontario, Mexico, Sweden, Greece, and Romania, Soft2Bet lays down a competitive advantage within the iGaming space. Its steadfast dedication to innovation and regulatory compliance has further strengthened its status as a trusted provider of turnkey solutions.
There is an air of optimism and hope across the globe, and many are looking to December 2020 as a turning point.
In 2024, Soft2Bet continued to showcase its commitment to innovation as it spun off its Motivational Engineering Gaming Application (MEGA) into its own standalone product. The AI platform allows operators to immerse gamification and vigorous retention strategies directly into their current operator. Kicking MEGA into gear has resulted in stunning performance improvements, such as:
- 65% Growth in Net Gaming Revenue (NGR): A sign of increased player engagement.
- ARPU (Average Revenue Per User): +45% vs Q3 2022: Highlights better monetization per player
- 50% increase in deposit amounts: Showing players to be more trusting and financially committed.
These results highlight not just Soft2Bet’s financial success but also the innovative role it is playing in leveraging technology to enhance user experiences across the iGaming sector.
Achievements and Impact on the Industry
Soft2Bet was rewarded for its innovation and execution excellence with the following industry recognitions in 2024. Key highlights include:
Awards and nominations: The company upped its award nominations by a staggering 322%, with 38 — and it won 10 industry accolades, up 233% year on year. These honors were largely in recognition of its advancements in product innovation.
SBC Awards 2024: Soft2Bet breaks through as one of the top winners at the SBC Awards in Lisbon, cementing its reputation within the iGaming space.
In addition to its commercial success, Soft2Bet has also proved highly committed to social responsibility. In 2024, nine (9) positive society projects were carried out by the company: breast cancer awareness, community clean up, village revitalization, etc.
Soft2Bet also provided donations to the tune of over €1 million to seven NGOs, aided 34 other organizations and donors, demonstrating its commitment to the betterment of society.
Soft2Bet Investments and Contributions to the Sector
In June 2024, Soft2Bet launched Soft2Bet Invest — a €50 million iGaming Innovation Fund to help entrepreneurs in the iGaming and casual gaming space. This fund focuses on transformative technologies – casual gaming, AI, traffic differentiation, behavioral-UX analytics, or very high-margin gaming software products with substantial margins and scalability.
Soft2Bet Invest received the “Outstanding Contribution to the Gaming Industry 2024” award at SiGMA East Europe, honouring businesses for their innovation, mentorship and investments that have significantly impacted the industry.
About Soft2Bet
Soft2Bet is a top-tier European iGaming solutions provider with an award-winning portfolio of innovative sports and casino products. The company has over 13 global licenses in its portfolio, raising the bar in gamification, player engagement, and industry-leading B2B services.
To read more information, check the specific Soft2Bet Investigation.