Madison Genthry 
ASUS is one of the largest computer manufacturers in the world. Offering PCs ranging from workstations to powerful gaming machines, released under its ROG gaming brand, the company has made large strides in the industry through innovation and pushing the limits.
One of these limits is overclocking its machines to maximize performance. In conjunction with Overclockers UK, the company has broken numerous world records and continues to push the envelope.
Read on as we examine how ASUS has become such a strong brand in computing, the incredibly overpowered PCs it has presented at Computex, and what else the brand is up to.
ASUS’s Rise
Founded in Taipei in 1989, ASUS focused solely on creating reliable motherboards compatible with the latest processors. The company struggled to compete against industry leaders like IBM but made waves by developing a motherboard compatible with the Intel 486 processor despite having no access to it.
This move made the brand a global name and quickly set it up against the industry’s largest competitors. The company’s focus on innovative technologies and reliability aided in this growth, alongside the sudden expansion of the IT industry in Taiwan.
In 2006, the company created a new division called ASUS Republic of Gamers (ROG). This division quickly gained a substantial following due to its price and reliability. With continued expansion, ROG began releasing peripherals and accessories and even entered the mobile gaming market in 2018.
Computex
Also based in Taipei, Computex is one of the largest computer trade shows on the planet. Started as the Taipei Computer Show in 1981, the trade show was also used to introduce local brands like ASUS and Acer to the global technology market.
Because of its homeland ties to ASUS, the PC manufacturer has a long history of showcasing impressive displays at the show. None, however, were as impressive as that of 2023, which showed the power of ASUS hardware when pushed to the limit.
ASUS’s OP Machines
Working in conjunction with Overclockers UK, ASUS entered Computex 2023 to demonstrate the limits of its computers. To this end, it provided two specific motherboards: the ASUS Pro WS WRX90 and TRX50.
These were paired with AMD Ryzen Threadripper processors, which achieved incredible results in everyday gaming, from simple online games found on sites that grant a free $200 casino bonus to the latest AAA titles. More than showcasing gaming performance, however, the company set nine new world records.
The records achieved were due to the exceptional performance of the motherboards when paired with the AMD Ryzen Threadripper PRO 7000 WX-Series and 7000 series CPUs. The machines boasted almost unrivaled computing power, featuring up to 96 cores and 192 threads.
Besides breaking records, the hardware duo also finished in first place in 16 different categories presented by various competitions. These include Cinebench R15, Geekbench3 Multi, and HWBOT X265 Benchmark 4K.
While these machines were impressive, ASUS showed up again at Computex 2024 with a singular machine that blows all gaming devices out of the water. With an undisclosed price, the powerful machine used ASUS’s reliable motherboards paired with the AMD Threadripper Pro 7995 WX.
This duo offers 96 cores that can perform tasks at blinding speeds. Single-slot cooling takes care of excessive heat to protect the seven RTX 4090 GPUs, which make the PC capable of ridiculously fast calculations and renders games, movies, and pictures in vivid detail.
Aiding in driving this brute of a PC is 512GB of Kingston DDR5 RAM and three power supplies, two of which are 1600W Titanium PSUs that deliver continuous clean power to the components. While this machine already blew the competition out of the water, overclockers had not yet tested and optimized the ASUS hardware to its limits.
In 2024, a group of overclockers paired the ASUS ROG Maximus Z790 Apex Encore motherboard with the Intel Core i9-14900KS. The results, confirmed by an ASUS team, set four new world records by pushing the processor to a staggering 9.1GHz.
The achievement, which took place at the ASUS HQ, required 600 liters (158.5 gallons) of liquid nitrogen and 100 liters (26.4 gallons) of liquid helium just to keep the components cool and operational.
Among the records broken include completing PiFast in 6.79 seconds, SuperPI M1 in 3.77 seconds, and PYPrime 32B in 97.60 seconds. These records were all attributed to the famous overclocker Safedisk.
Moving Forward
With endless proof that ASUS hardware can withstand the toughest tests and provide exceptional (albeit ridiculously priced) machines, the company is not done yet. As with many others in the industry, it is committed to expanding AI across its platforms to help reshape work landscapes and take gaming to the next level.
This innovation is being delivered through various products, including the ProArt series, Zenbook, Vivobook, and ExpertBook. The TUF brand also continues to expand, with the A Series gaming laptops leading the pack and even including neural processors specifically for AI purposes.
Conclusion
ASUS evolved from a small entity focused solely on motherboards into an absolute powerhouse in the PC industry. However, even as a global computing brand, the exceptional reliability and performance of the company’s humble motherboard remain its defining factor.
With numerous world records under its belt and a relentless drive to maximize hardware performance, the company will no doubt continue to impress in the future.
