Explainer – Tips and Tricks You Need to Know


The internet is a vast and sometimes complicated place. It can be difficult to keep up with all of the latest trends, new apps, and tips and tricks that are constantly being released. This article will help you stay ahead of the curve by providing some basic knowledge on how to use your device in ways that may have previously been unknown or overlooked.

An explaner video is a type of video that explains something in detail. They are very popular on YouTube, and they have been around for a while.

The video expander provides unobtrusive information about a product, company, or service. The biggest businesses in the global market utilize explainers to communicate about their goods and boost audience engagement.

Your explainer film may be used on landing sites, social media, and presentations.

Clients should see it.

Potential consumers will understand the key features of the product, why it is better than others, and why they should give you their money with the aid of the explainer film.


The video explanation will inform the individual in need of a smartphone that the new smartphone has a 108-megapixel camera, shoots stunning pictures, and has a high-resolution display. The expander’s visual design will help the customer fantasize about the product and encourage him to buy it.

First and foremost, the explainer sells, and does it in such a manner that the customer is unaware of it. After that, he discusses your goods.

There is a scarcity of active “head-on” advertising.

There is no active product imposition on the customer; instead, there is a list of the advantages that the client may get by purchasing a product.

Some distinguishing features 

Video design is utilized (motion graphic, graphic design, creative drawings, 2d and 3d animation, stop motion, whiteboard, infographics), while video recording is either not used at all or used sparingly (animated video production).


The script contains the full storyline of the video. Highlights to pay attention to. What should be shown on the screen and what should it communicate?

Any video’s cradle is the script.

Marketing characteristics, as well as the quality of a product, service, or company, are considered while creating a screenplay. The scenario determines 50% of explainer sales.

It is meticulously planned and agreed upon by the yamotion marketing team and the client. In the script, everything should be flawless.

Money is intended to be made through explainer videos.


The next stage in creating a marketing explainer video is storyboarding. The compositional moments, as well as how the items will be positioned on the screen, are determined in the storyboard. What will be the center of attention, and what will the presenter demonstrate? This is a preliminary draft of the scenario that will help you see how the script will appear on screen.

3D models/illustrations 

Following agreement with the chief artist and art director on the storyboards, drawings / 3D models are created on them, which will then be animated. The primary transitional step between writing and final editing is illustrations / 3D models. The ultimate appearance of the scenarios, as well as their color palette and style, will be shown in illustrations.


Your goods will be sold by using animation to convey the whole narrative. The tale will be told via animation. Display a product or service in such a manner that the customer desires it and buys it. 80% of the final explainer film is already complete at the animation stage.

Acting with the voice 

The sound is recorded after the animation is complete. Announcers with a constructed voice record the sound, which is very pleasant to the human ear. The announcer promotes both the goods and the animation. The use of voice acting aids in the revelation of the whole concept.

Design of sound 

What about amplifying the feelings elicited by watching? It all comes down to sound design. The sound designer is the last person to arrive and complete the task at hand. It takes and, at times, with the aid of sound effects, amplifies perception, evoking a storm of emotions while viewing. One of the most essential means of perception is hearing. It seems like you did a great job. It’s proven that sound sells.

Putting it all together 

Everything that has been done up until this point has been combined, processed to perfection, and turned into the final explainer video. A video explainer is a video that promotes a service, product, or company. This video explanation is profitable.


Explainer is mainly distributed over the Internet (via any video hosting site). High-quality animation films are often posted on Vimeo (rather than YouTube), on the company’s homepage page, and on social media.

The explainer video script examples is a resource that provides various tips and tricks for people who are looking to create explainer videos.

Frequently Asked Questions

How can I be a good explainer?

I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

What should an explainer video include?

An explainer video is a short and simple video that explains what your product or service is. It can be as long as you want, but should only take about 2 minutes to watch.

How do I make an explainer?

You can make an explainer video by using the explainer template on YouTube.

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