Skip to content
Euro Tech Talk

Euro Tech Talk

Technically conversational

  • Home
  • Gadgets
  • Techs
  • Games
  • Socials
  • Businesses
  • Arts
  • Gifts
  • Travels
  • Contacts
  • Home
  • Techs
  • Social Media Storytelling for Your Business – A Guide

Social Media Storytelling for Your Business – A Guide

Renee Matheson November 16, 2022 5 min read
181

In the age of social media, businesses must learn to tell their stories in an engaging and attention-grabbing way. After all, what good is a story if no one is listening?

Storytelling allows businesses and brands to communicate with their customers. A brand’s story is a coherent description of its ethics, values, and principles. Good brand storytelling stirs people’s emotions.

Over time, storytelling has become more overt and significant. Brand storytelling is emerging rapidly, so business owners should know how to stand out in this aspect. Keep reading for a guide on how to ace social media storytelling for your business!

Vital Things to Consider for Social Media Storytelling

2

Have A Unique Branding Story

First, you should know how difficult it is to promote your business across online platforms because of the extent of content already existing out there.

According to research, Americans see between 4,000 and 10,000 commercials per day. The number will certainly triple in the future, especially with the proliferation of influencer marketing and the development of most social media sites saleable systems.

Naturally, as a protective strategy, people’s brains have built a wall that blocks most of these advertisements. Only ads and content that stand out from the crowd succeed. Therefore, you need a unique branding story so that people will pay attention to your brand.

Follow the below steps to stand out from other brands:

  • Have a clear message.
  • Cultivate a brand persona.
  • Focus on your brand existence.
  • Connect with your customers.

Keep Your Core Customers in Mind

For effective marketing, clever and targeted storytelling is essential because everything your audience watches/reads would be monotonous and unrelatable without it. Your business marketing must be primarily for your core audience.

Targeted business marketing uses storytelling that shows empathy and clearly focuses on the customer.

Know Your Audience’s Interests

Consider your audience’s interests when you tell a story. Brands that cannot create a compelling account quickly will be seen as outdated. After all, how many times can you mention Product Z in your social media posts?

Conduct market research and analyze competitors before shaping a story. It is essential to tell stories your audience wants to hear rather than stories you want to show.

Grab Attention

People’s attention spans are eroding far too quickly.

You must hook them for as long as necessary to complete your task—promoting your business, drawing them towards a specific page, or just engaging them. If you’re able to do so effectively, then your business storytelling style is working.

Write Down Your Story

Storytelling must be interesting, precise, and brief. If you already know how you want to represent your business through storytelling, put it in writing first.

You can then break the process into a sequence of experiences and tales. Create a story by organizing your ideas. It must also reflect the brand’s broader mission.

Use Visuals For Storytelling

3

There are several ways to make your story stand out on social media. One way is to use a movie creator to produce a short video that tells your story creatively.

Your customers want to know who you are, who runs the business, what your business stands for, and what makes your business different. What’s a more effective approach to telling your story than the use of video?

Video editing tools are perfect for creating engaging social media videos that build customer trust. With these tools, you can effortlessly make a movie online that is both professional-looking and captures your brand’s personality.

Have A Unique Brand Voice

Most people mistake brand voice for tonality. A brand voice is something that your audience will easily recognize with your content as it depicts your values.

Keep your brand voice lighthearted and quirky rather than serious and formal. People often spend their free time on social media after a long and exhausting day and do not want to see videos similar to lectures before they go to bed.

Be Honest To Gain Trust

Tell your story truthfully. Spinning long tales is no longer popular. Your story needs to connect with your brand, serve a purpose, and impart valuable lessons to your potential clients. Include the difficulties you overcame and your humble beginnings.

Being genuine makes it easier to establish a connection with your audience. People become emotionally connected to the brand’s creator. Therefore, it is vital to gain their trust.

Create Content Around An Emotion

We see a lot of new brands every day on social media platforms trying to sell their products with content. Big businesses are spending millions to stay relevant and attract new audiences.

Instead of talking about data, stats, graphs, and insights, be different and create a video around one theme that evokes emotions.

For instance, consider this ad Nike aired with the tagline ‘Find Your Greatness’ during a period when Adidas was fiercely competing for consumer attention.

Nike built the entire video on viewers’ emotions by spotlighting their passion for sports during the 2012 Olympics. As a result, they attracted more attention than Adidas since they used passion as the reigning emotion in their video.

Aim to Share Narratives of Connection

When developing your company’s marketing strategy, remember to tell a story of connection. Modern society moves quickly, and human connection is greatly desired in a world where technology has entirely taken over.

The purpose of stories is to elicit personal and emotional responses from your audience. You can conduct video interviews with your customers to record their extraordinary experiences centered around your product or a theme.

Your end goal must be to share the interview with your community to bring the audience closer to your brand.

The End Note

When done well, the use of storytelling in social media marketing has the potential to make your content go viral.

If the tone is inspiring and the message is memorable, your business will get excellent results, regardless of what kind of content it is.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0

Continue Reading

Previous: 4 Leading Advantages of Using a Recruitment Agency
Next: Business Growth Considerations

Trending

What is Genshin Impact and how to run it on Mac 1

What is Genshin Impact and how to run it on Mac

April 29, 2022
17 Best Laptops for Insurance Adjusters in 2022 2

17 Best Laptops for Insurance Adjusters in 2022

December 18, 2021
$700 Gaming PC Build 3

$700 Gaming PC Build

November 23, 2021
Battlefield 1 guide 4

Battlefield 1 guide

November 14, 2021
5 Best RGB Fans (2020) 5

5 Best RGB Fans (2020)

November 9, 2021

Related Stories

Why did Salesforce CEO Benioff invest in You.com? aipowered 20m ceo benioffwiggersventurebeat
11 min read

Why did Salesforce CEO Benioff invest in You.com?

March 30, 2023 12
How does StrongDM work? strongdm series tiger global 77mwiggersventurebeat
11 min read

How does StrongDM work?

March 30, 2023 9
strongDM raises US$ 54M in Series B funding series tiger global 77mwiggersventurebeat
10 min read

strongDM raises US$ 54M in Series B funding

March 30, 2023 10
strongDM’s technology and approach strongdm 54m series 77mwiggersventurebeat
12 min read

strongDM’s technology and approach

March 30, 2023 12
How has Evisort raised $100m in latest funding round? mateobased evisort aipowered 100m series kernerventurebeat
8 min read

How has Evisort raised $100m in latest funding round?

March 30, 2023 10
What other startups is Benioff investing in aipowered 20m salesforce benioffwiggersventurebeat
8 min read

What other startups is Benioff investing in

March 30, 2023 12

recent

Everything you need to know: Airpods 1

Everything you need to know: Airpods

August 10, 2022
Charge iPhone Faster 2

Charge iPhone Faster

August 10, 2022
  • Privacy Policy
  • T/C
  • Contact Us
  • About The Crew
© 2022 Eurotechtalk.com
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT