Madison Genthry 
For many people in the world of business, corporate events are the bread and butter of attracting new stakeholders or clients. Of course, this does mean that they often come with a lot of pressure to wow the attendees and make a lasting impact.
If you’re new to the world of planning corporate events, read on, as here, you’ll be walked through some steps to help make the event a success (and to reduce stress!)
Look At Venues
You’ll find that corporate event venues are fairly common in the city but, you’ll need to choose one that’s accessible, usually by car and by public transport. If you’re expecting international guests, try to choose a venue that’s close to an airport to prevent lengthy travel when your attendees land. Also, when loading the event venue online, be sure to attach a Google map to the email (or the website), so that those attending can easily find the location.
Define Goals and Objectives
You know what the corporate event is for. Perhaps it’s aimed at attracting more investors to the company, or perhaps it’s a product launch. Either way, you should have an idea of what the goals and objectives are and how you can tailor the event around them.
This will help you with planning guest speakers, as well as planning the talks and other aspects of the event, like the guest list.
Assess Your Budget
Research shows that the starting price of a corporate event in 2025 is $150,000. So, as a starting figure, that will give you a lot to play with and to plan with. However, having a set budget as far in advance as possible will help you with venue booking, guest speakers, tech upgrades, and even catering costs, Therefore, if your boss is stalling on setting a figure, it’s time to be assertive and to tell them that you need a ballpark figure before going forward.
Choose Three Dates
Yes, you read that right. When it comes to planning a corporate event, when you’ve looked at the venues, and assigned the budget, you shouldn’t look to just pick one date for the event, but three. Why? This will give wriggle room for any speakers or guests to select the perfect date for them and will allow you to assess the availability of venues in the run-up to the event.
Of course, about six months before the event, you should finalize a date and inform everyone who’s scheduled to attend.
Look Into Speakers
Ok, so corporate events aren’t about death by PowerPoint anymore, and, in 2025, attendees expect more.
With this in mind, it’s well worth assessing professional speakers to talk at your corporate event, as this will up engagement and help to create a diverse guest list. Of course, you’ll need to make sure that the speaker is somewhat linked to the event or the company in question, or you may get some rather puzzled looks from management!
Bonus Tip—Promote on Social Media
If you’re looking to attract a large group of people to your corporate event, word of mouth and email invites will only go so far. So, if you have a marketing team, it’s worth aiming to promote the event on social media. This will help you to get the attention of a wider group of people, which will up the numbers and increase the chance of the event being a success.
Now, before you fret about going over the allocated number, you can set a maximum on social media who can state that they’re going to attend. This will help you to stay within the fire code of the venue and will also help you to give a ballpark figure to your catering team.
